Week 11 Part A: Marketing with TikTok, Google for Business, LinkedIn, AI, X (formerly know as Twitter), Threads, Social Influencers and more
How I Use Google for Business :
When I started Made For You Flower Shop, I knew it wasn’t enough to create beautiful floral arrangements—I had to make sure people could actually find me online. That’s where Google for Business, now called Google Business Profile (GBP), became a game-changer for my shop and my website, madeforyouflowers.com.
Here’s how I’ve used it to connect with clients, boost my online visibility, and grow my business& how you can too if you’re a small business owner.
What Is Google Business Profile & Why Is It Important?
How I’ve Optimized My Profile
1. Keeping Information Accurate and Up-to-Date
2. Adding Photos and Posts
3. Encouraging and Responding to Reviews
4. Tracking Insights
- Find me quickly: Whether they’re searching for a florist in San Marcos or nearby cities, my shop pops up in local results.
- Get inspired: By browsing my photos, they can see examples of my work before even reaching out.
- Book consultations: I’ve set up my profile so they can call me or visit madeforyouflowers.com to schedule a meeting.
Google Business Profile is like a digital storefront that lives on Google Search & Google Maps. It’s where potential customers/clients can find all the details about your business, in my case Made For You Flower Shop. Details such as our location, services, contact information, photos, and even reviews.
When someone searches for something like “wedding florist near me,” having a fully optimized profile means my shop is more likely to appear in their results. It’s free and it’s essential.
Here’s how I set up and continuously improve my Google Business Profile:
The first thing I did was make sure all the basics were correct, business name, address, phone number, website, and operating hours. I also listed my primary services (wedding and event florals) so Google knows exactly what I offer.
Since I primarily create floral designs for events, I also marked my service areas, ensuring people searching from nearby cities like San Marcos or Carlsbad can find me. I’ve uploaded tons of photos, bridal bouquets, centerpieces, etc. This helps potential clients see the quality of my work and envision what I can create for their big day.
Positive reviews have been a huge factor in building trust with new clients. I always encourage happy brides and event clients to leave reviews, and I make sure to respond to each one. Whether it’s a glowing five-star rating or constructive feedback, engaging with reviews shows that I care about my clients’ experiences.
One thing I’ve learned is to keep an eye on what other florists in the area are doing. I check out their profiles to see how they’re marketing themselves—what kind of photos they’re posting, how they’re wording their descriptions, and what their reviews look like.
If you haven’t already, set up you free account today, it makes all the difference.
Hi Deanna, this is such a helpful post! I love how you’ve made the most of Google Business Profile to connect with local clients and showcase your work. Uploading photos and responding to reviews really builds trust and makes your shop stand out—those small steps clearly add up. Marking service areas is also a great tip, especially for reaching clients in nearby cities like San Marcos or Carlsbad. Thanks for sharing your process! It’s a reminder that small, consistent updates can make a big difference!
ReplyDeleteI really enjoyed reading about your experience with Made For You Flower Shop and how you've utilized Google Business Profile (GBP) to grow your business. It’s cool to see how important it is for small businesses to have an online presence, especially in today’s digital age. I like how you’ve focused on keeping your information accurate and adding photos, which really helps potential clients see your floral designs. Great job!!
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