Week 4 Part A: Defining Target Markets

The two websites I chose to compare for this week's assignment were https://www.creamofthecropnatural.com/ & https://www.sprouts.com/ . 

After looking at the websites and going through each menu option for each I would say the obvious differences would be scale. The Sprouts website had far more content for it's customer to go through. Visually Cream of the Crop had less content and a very boutique style website versus that of Sprouts which was designed to mimic the size of the corporation with various locations in different states, it speaks volumes for credibility. The Sprouts website has a good balance of being both informative and interactive, as a consumer I am learning about new heath products and foods as I shop my " go to" products. Cream of the Crop website seems to offer more information and very basic, I feel like they could really romanticize the whole story on where the food is sourced locally, maybe include a weekly or monthly "spotlight" item or local product that carry and the story behind it.

When it come to customers visiting both business sites, There is some crossover between the two brands in terms of targeting customers who care about health, natural products, and eco-consciousness. However as mentioned above Cream of the crop is more of a local boutique style natural foods store maybe not so focused on promotional sales and price while Sprouts is a larger, chain natural foods store focused on providing a health foods at promotional prices. 

In conclusion , The cream of the crop website seems very minimalistic yet exclusive and informative with it's offerings. The website being minimalistic is not to overwhelming and gives a sense of exclusivity on it's products, maybe not something you would fine in any health food store. I believe their call to action is to visit the store to get the full experience. Versus the Sprouts website that is bright and inviting, with a lot of information for the whole family to benefit from. The website is easy to navigate and allows it's customers to engage. The Sprout's website's call to action is aimed to get customers to shop deals and new products with a sense of urgency.