Week 3 Part B: Developing a Brand

 

   Developing a brand is definitely difficult, it takes time, careful attention to detail and intentional execution. For my floral business I have contemplated the idea of being the face of my brand, however ended up creating my own logo. I don't currently have a tagline as part if my logo. 

 I decided to uses a neutral-ish tone for my logo, website etc. I had originally used pinks, blush, and a more feminine color palette. However I quickly came to realize it was not for me, I really love the that I ended up using green and neutral beige, golden tan tone. I based the color choice off of my personal taste, I also believe the color green is great for representing nature, plants, flowers, foliage which I love to work with.

 With all that being said, i would like to one day be able to know how to really asses my business to be able to develop a plan for my branding or invest in my branding. I would do everything from assessing social media, website, branding photos, etc.